Remember those mid-century ads, where marketers would attempt to woo new customers by promoting some ephemeral new benefit to their product?  I'm reminded of these as I try to think of a way to promote our Cool!  New!  online form for registering your Masons in Motion pledge, on the MIM page.  Already a simple process with the paper form, now you can literally pledge your, er, pledge in 90 seconds.  Go ahead.  I timed myself.  See if you're faster, bub!